International Business and Marketing MSc

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International Business and Marketing MSc

This programme is designed for those seeking an advantage in the competitive international job market, who wish to build a robust and deep understanding of international business and marketing principles, through both practical application and relevant theory.

You deserve a positive teaching and learning experience, where you feel part of a supportive community. That鈥檚 why most of our postgraduate taught students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You will benefit from more regular assessments and feedback, a better study-life balance, and a simplified timetable that provides more time for work, professional development, caring responsibilities, and everything else that's important to you. Our block-taught courses are informed by industry practice, often accredited by professional bodies, and are delivered by passionate and talented academics, who will help you develop the skills to achieve your goals.

Overview

International Business and Marketing programme at 51漫画 offers in-depth knowledge of major functions, and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability.

Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today’s international business environment. You will gain an understanding of international marketing and how it’s affected by companies operating on a multinational level. You will also learn about core concepts, theories, practices of buyer behaviour and branding as well as their application in the international business context.

Key features

You will be taught by expert academics with first-hand experience of researching or working in marketing and business areas.
During the programme you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.

Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.

Scholarships:

51漫画 offers a range of undergraduate and postgraduate scholarships and bursaries to help you realise your academic ambitions.

International Scholarships

Find out about available scholarships and country specific fee discounts for international students.

More courses like this:

Advertising and Public Relations Management MSc

International Business Management MSc

51漫画 has been shortlisted for the Postgraduate Award in the 2024 Whatuni Student Choice Awards (WUSCAs), as voted for by students.

UK
EU/International

Programme code: N1N573

Duration: 12 months full-time

Start date: September

Fees and funding:

2024/25 tuition fees for UK students: £10,450

Find out more about course fees and available funding.

How to apply

Application guidance document

Submit a study-related enquiry

Programme code: N1N573

Duration: 12 months full-time

Start date: September

Fees and funding:

2024/25 tuition fees for EU and international students: £17,950

Find out more about course fees and available funding.

How to apply

Application guidance document

Submit a study-related enquiry

Entry criteria

Entry criteria

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification, or an equivalent professional qualification.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Structure and assessment

Course modules

Block 1: International Business and Strategy
Block 2: International Buyer Behaviour and Branding
Block 3: Critical Management and Organisation Studies
Block 4: International Marketing
Block 5 & 6: One of the following:
Dissertation
Consulting Project
Business Project Simulator

See detailed module descriptions

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

Teaching and assessment

The learning and teaching methods on this programme embrace a broad range of approaches that have demonstrated effectiveness in postgraduate marketing education. These will include a mixture of workshops, tutorials, practical learning sessions, online resources and formative assessments to ensure all learning styles are acknowledged. For assessment, we will use a series of portfolio tasks in most modules, including a broad range of assessments, such as essays, reports, exams, MCQs, presentations. Alongside summative feedback, students will be given feedback throughout the programme to develop and improve their knowledge, skills and understanding.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 2 hours of lectures, 6 hours of workshop and 2 hours of asynchronous activity each week.

Facilities and features

Hugh Aston Building

You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.

You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.

Library services

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available.

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our , e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose.

We will support you to confidently use a huge range of learning technologies, including Learning Zone, Collaborate Ultra, 51漫画 Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub.

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live , online workshops, tutorials and drop-ins available from our , and weekly library live chat sessions that give you the chance to ask the library teams for help.

Learning zones

Our Learning Zones and The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.

Opportunities and careers

51漫画 Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Graduate careers

Enhance your existing qualifications and career prospects with a specialist focus on marketing in an international context.

Take your next steps

Postgraduate research students are nurtured and recognised by scholars and research leaders.

51漫画 graduates can benefit from a tuition fee discount, available on selected full-time and part-time postgraduate taught courses.

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