Jenny Cross
Pro-Chancellor
Jenny is the founder and chief executive officer of Leicester-based marketing agency Cross Productions. The company creates strategic marketing campaigns to help increase both corporate and personal brand awareness. Jenny, who is a Virgin Start-Up mentor and East Midlands Chamber patron, graduated from 51Âþ» herself with a PGCert in Professional Coaching. She became an entrepreneur in residence at 51Âþ» in 2018 and has gone on to develop a training role working on the university’s flagship Crucible start-up incubation programme supporting graduates and alumni with marketing masterclasses and business mentoring. In 2020, she joined the Business Advisory Board of 51Âþ»’s Leicester Castle Business School, advocating for the university in the business community. She is also a guest lecturer on 51Âþ»’s marketing degree course and keynote speaker on 51Âþ»’s MBA programmes.