51Âþ»­

Studying Audio and Recording Technology at 51Âþ»­ Leicester (51Âþ»­) has scored one graduate a career with one of the world’s biggest digital music services.

Since graduating with a First Class Honours degree in 2014, Adam Ball has been working as a Social Media and Content Associate at the digital music giant Spotify.

His varied role involves video creation, recording voiceovers, writing articles for the company’s customer support site, helping shape messaging across social media channels and managing projects.

“My role changes every day, which is why I love it! It also means there’s always something creative going on,” he said.

Adam feels that working in a professional studio and learning from tutors with real industry experience while at 51Âþ»­ helped boost his employability.

The 25-year-old said: “The balance between studio time, industry experience and academic lecturers on the course gave me more of a rounded knowledge on each area of study.

“It inspired me to think about things in a lot of different ways and to explore both the creative and technical aspects of the industry.”

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In addition to the specialist audio skills Adam picked up on his course he also developed skills in writing, communication, team work, and creative and technological thinking.

He said: “Writing and communication skills are essential in any job and I’m grateful that my course allowed me to practise both creative and technical writing.

“Having specialist skills for a job like mine also really helps. In my case, I get a chance to be involved in a lot of video projects, as a result of my understanding of audio recording and editing.”

Two of the things that attracted Adam to 51Âþ»­ in the first place were the university’s “passion for technological and creative courses and a feeling that they really wanted you to be there”.

Having enjoyed the social media side of his job, Adam said: “I plan on working for Spotify as long as I can, and in time, I hope to perfect my writing style to benefit the company.”

On breaking into a specialist sector Adam advises students to “make the most out of all aspects of the course - it’s usually something you don’t suspect that can take your interest, and helps you start a career.”