51Âþ»­

Siphiwe is a Lecturer in Marketing at Leicester Castle Business School, 51Âþ»­. She specialises in Strategic Brand Management, Contemporary Marketing Practice and Tourism Marketing. Her academic pursuits are complemented by practical industry marketing experience, making her a valued voice in both educational and professional settings.

51Âþ»­ Women

• Sani, S. & Mandina, S. P. 2024. Examining the Challenges of Adopting Modern Technologies in Public Sector Human Resource Management. In E. Shava & N. Ndebele (Eds.), Digital Transformation in Public Sector Human Resource Management (pp. 60-89). IGI Global.
• Mandina, S.P. and Du Preez, E.A. 2022. Travellers' Risk Perceptions and Intentions to Visit African Destinations amidst COVID-19: The Case of Brands South Africa and Zimbabwe. African Journal of Hospitality, Tourism and Leisure, pp.975-995.
• Mandina, S.P. and Matsika, N.N. 2021. Consumer readiness to adopt self-service life assurance products. British Journal of Management and Marketing Studies, 4(1), pp.45-71.
• Mandina S.P and Karisambudzi J. 2016. Customer Retention Strategies: A Panacea to Reducing Attrition in the Zimbabwean Airline Industry. Journal of Marketing Development and Competitiveness Vol 10 (2) pp 91-110
• Masere V.S., Mutanga M, Kaja P and Mandina S. 2016. "Breaking the Poverty Cycle in the Informal Sector of Zimbabwe, the role of Human Capital Development and Earnings: A Case of Gweru, Zimbabwe." Special Issue of the DYKE of 2016 on Economic Integration, Entrepreneurship and Sustainable Development.
• Mandina S.P and Masere V.S. 2016. A Demand Generation Model to Stimulate Tourists' Purchase Intent. Africa International Journal of Management Education and Governance (AIJMEG) 1(2) pp 12-22
• Mandina S.P and Kurwiravamwe J. 2016. Exploring the Effects of Service Recovery Strategies in the Electricity Supply Industry in Zimbabwe. Journal of Applied Business and Economics Vol 18(3) pp 77102
• Mandina SP, Shamuyashe T. 2016. Unlocking Tourism Value through a Tourist Experience Management Paradigm. World Academy of Science, Engineering and Technology. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering Vol 10, (11), pp 3614-3619
• Mandina S.P. 2014. Contribution of CRM in Enhancing Customer Loyalty. Journal of Marketing Development and Competitiveness (JMDC), Vol 8 (2). pp 69-87
• Mandina S.P. Maravire C. Masere V. 2014. Effectiveness of Corporate Social Responsibility in Enhancing Company Image. Journal of Applied Business and Economics, Vol 16 (3). pp 152-170
• Mandina S.P. Ngwenya T. Muzadzi M. 2014. Effectiveness of Emotional Marketing on Brand Loyalty in State Run Universities. European Journal of Business and Management. Vol. (13). pp 68-77

• Services Marketing
• Brand Management
• Destination Marketing and Branding
• ICT in Tourism
• Destination Competitiveness

Introduction to Marketing, Contemporary Marketing Practice, Integrated Marketing Communications

• PhD in Marketing Management, University of Pretoria, South Africa, "Travellers' digital media use and risk perceptions: Implications for emerging destinations' digital media marketing and competitiveness"-2024
• Master of Commerce Marketing Strategy, Midlands State University-2010
• Bachelor of Commerce (Hons) Marketing Management, Midlands State University-2004
• Postgraduate Diploma in Tertiary Education, Midlands State University-2014

Introduction to Marketing, Contemporary Marketing Practice, Integrated Marketing Communications

Chartered Institute of Marketing (CIM)

CIM

Sales and Customer Service Consultant-Seedco Vegetables (Zimbabwe)
Data Collection Supervisor-Confederation of Zimbabwe Industries (Zimbabwe)

Currently supervising seven MSc Marketing Management students

0000-0001-9468-4922