51Âþ»­

Shelton Giwa holds a PhD from De Montfort university, Leicester. His areas of expertise are Digital Marketing and Consumer Culture but he has taught across a wide range of Marketing modules. Shelton is currently Marketing Subject Head and Senior Lecturer at 51Âþ»­ where he teaches Customer Management and Dissertation modules. Shelton currently leads a team of 36 academics within the Marketing section providing leadership, guidance, support and resource oversight. Shelton currently supervises one DBA student who is researching on the impact of Social Media in Nigerian SME's. Shelton is an enthusiastic, innovative and dedicated Higher Education Lecturer and researcher with a passion for enhancing student experience. His research interests lies at the intersection of digital marketing and pedagogy. 

The Centre for Enterprise and Innovation (CEI)

• Giwa, S., (2016). Where am I? Enhancing learning experience for Local and International
• Post Graduate students’: a focus on creative learning and teaching diverse students at a Midlands university. Journal of Marketing Development and Competitiveness, 11, 1 77-86.

Digital Marketing, Consumer Culture & Pedagogy

Customer Management, Social Media Marketing, Branding, Digital Marketing and Dissertation

PhD in Digital Marketing & Consumer Culture, De Montfort university, Leicester:
“Consumer Location Based Service Perceptions and Response: a focus on Location Based Services and emerging mobile lifestyles.” (2018)– Minor Corrections
Supervisors: Dr Anne Broderick & Dr Suha Omar
MSc in Strategic Marketing, 51Âþ»­, Leicester: “An analysis of consumer attitudes towards Location Based Advertising: a focus on Leicester” (2013) – Distinction
MA in Education, De Montfort university, Leicester: “Technology enhanced Pedagogy” (2018)- Distinction
PGCert HE, De Montfort university (2017)- Distinction
BA Honors in Marketing, University, De Montfort university, Leicester: “An Assessment of Student Satisfaction at 51Âþ»­” (2012) – Distinction

Customer Management, Social Media Marketing, Branding, Digital Marketing and Dissertation

• Best MSc student performance 2012-2013 cohort, 51Âþ»­, Leicester (2013)
• Highflyers PhD Scholarship, 51Âþ»­, Leicester (2014)
• Staff development scholarship for PGCert HE (2015-2016)
• Staff development scholarship for MA Education at 51Âþ»­, Leicester (2016-2017)
• Vice Chancellors commendation letters (2 in total) for teaching excellence, Student-led Teaching Excellence Awards and Class Teacher Awards, 2018

• Academy of Marketing member and reviewer
• Macro Marketing Society
• Chartered Institute of Marketing (CIM)
• External Examiner University of Lincoln
• External Examiner Staffordshire University
• Reviewer for Asia Pacific Journal of Marketing and Logistics

• SFHEA
• MCIM

• Giwa, S., Broderick A., Omar S., (2019). Location Based Services is tracking YOU: a Netnographic perspective on challenges and opportunities from UK consumers.
• Giwa, S., (2018) Ubiquitous Learning: An analysis of student attitudes towards mobile enhanced learning in Higher Education.
• Giwa, S., Broderick A., Omar S., (2018). From Simplicity to Complexity: an exploration of emerging lifestyles and consumer response to LBS.
• Giwa, S., (2017) Freedom through consumption: Using a netnographic approach to explore the role of emerging lifestyles in consumer response to LBS.
• Giwa, S., (2017) Freedom to learn: - ‘Edusumers’: An analysis of student attitudes towards mobile enhanced learning in Higher Education.
• Giwa, S., (2016). Where am I? Enhancing learning experience for Local and International
• Post Graduate students’: a focus on creative learning and teaching diverse students at a Midlands university.
• Giwa, S., Omar, S., Broderick A. (2015). .

Currently supervising one DBA student 

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