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I am holding a BA (Hons) Global Business from Wrexham Glyndwr University and MSc International Business Management from The University of Northumbria. I have a keen interest in exploring, researching and understanding how cultural habits shape buying decisions. Passionate about this subject area, I am currently studying a PhD at 51Âþ»­ Faculty of Business and Law.

The Institute for Evidence-Based Law Reform (IELR)

Acculturation theory, social media, social identity Cultural integration, Purchase motivation

BA (Hons) Global Business, Wrexham Glyndwr University
Master of Science Business With International Management, University of Northumbria Newcastle

Title

Acculturation and Social Identity

Abstract

My research focuses on the area of Acculturation and social identity in the context of the Bangladeshi community living in the UK. I wish to investigate the processes of adaptation different culture, by examining the effects of social media, cultural integration on the consumer purchase intention.

Dr. Gaye Bebek and Dr. Amy Takhar