Dr Landry Simo is a Lecturer (Maître de Conférences) at Leicester Castle Business School within the School of Accounting, Finance, and Economics in the UK. He actively participates in various international academic organizations, such as the Social Psychology Network at Wesleyan University in the USA, the Behavioral Finance Working Group at Queen Mary University of London, the French Accounting Association (AFC) in France, and the Association of Experimental Economics (ASFEE). Furthermore, he is an associate researcher at the University of Rennes 1 and is a member of the Chair of Behavioral Finance at the WHU School of Management in Germany. Prior to his current role, Dr Simo served as an Assistant Professor of Finance at ESDES Business School, Catholic University of Lyon in France.
Dr. Simo possesses teaching proficiency in the three main languages of scientific communication, namely English, Spanish, and French. He employs innovative pedagogical approaches, such as productive failure, flipped classroom, and experimental didactics, to enhance the learning experience of his students. His dedication and innovative teaching methods have consistently yielded outstanding teaching evaluations.
Dr. Simo's primary research focus lies in behavioral finance, where he endeavors to integrate psychology and finance to illuminate the rational and irrational foundations of financial decision-making. Through debunking the notion of the rational homo economicus and showcasing the prevalence of psychological heuristics among homo sapiens, he explores how the interplay between rational and irrational factors can enhance our understanding of the decision-making process. Furthermore, he aims to develop decision support tools and help design effective public policies. Dr. Simo's doctoral thesis centered on psychological biases in IPO reluctance, establishing his pioneering work in the field of silent herding.
In addition to his contributions to behavioral finance, Dr. Simo's research extends to the exploration of AI regulation, technological innovation, Fintech and Proptech technologies.
Furthermore, Dr Simo explores the impact of IFRS standards on Foreign Direct Investments, aiming to gain insights into the implementation of international reporting benchmarks. Dr Simo welcomes scientific collaborations and is available to supervise research students on topics aligned with his research interests.
In addition to his academic career, Dr Simo always kept a leg in industry and real world, collaborating with governments on effective public policy design and mentoring many thriving start-up promoters in Europe and Africa who develop disruptive and impactful Fintech and Proptech technologies.
Prior to his academic career, Dr. Simo held the position of CFO & COO at ZION Contractor SA.