51Âþ»­

Julia Cook is Head of School – Leadership, Management and Marketing at De Montfort university. As part of her role, she is responsible for strategic leadership in the school including portfolio development, student experience, resource planning and enterprise and commercial activity. Julia has undertaken many roles within the university including Marketing Subject Lead, Associate Professor Student Experience and Associate Dean Academic. Within these roles her focus has been on fostering an environment of inclusive education, teaching excellence and a student-centred curriculum. Following an extensive period in industry working in product and brand management, Julia started her academic career in the marketing subject area and has been involved in the development of many of the marketing programmes within the school and still teaches advertising and brand related modules. Her responsibilities also include being the sustainability lead for the Business and Law faculty and she is currently working at university level to embed sustainability throughout the curriculum. 

Cook, J., Hide, N., (2024) Encouraging the development of sustainble brands: an authentic industry approach, Academy of Marketing, July 2024

Buckley, D. and Cook, J. (2024) Student Perceptions of Placement Opportunities and Employability – A Reflexive Deliberation Approach. Chartered Association of Business Schools: Learning, Teaching and Student Experience Conference 2024. Birmingham: 14th-15th May 2024

Cook, J., Buckley, D. (2023) Revolutionising The Placement Experience for Marketing Students in UK Universities, Competitive Short Paper, Academy of Marketing, July 2023

Cook, J., Baines, N., Mabe., R (2022) Reframing sustainability in the marketing curriculum, CABS LTSE conference, presented May 2022

Cook, J., Mabe, R., (2021) Empowering students to reframe ‘sustainability’ in the marketing curriculum Competitive Short Paper, Academy of Marketing, July 2021

Cook, J., Mabe, R., Harman, B., (2019) An exploration into the use of the digital platform Slack for mediating group assessments and providing assessment support - Working Paper Submitted to the Academy of Marketing Conference, July 2019

Cook, J., (2018) An exploration of staff perceptions and experiences of personal tutoring and the impact on staff engagement, Academy of Marketing Conference, presented Stirling, July 2018 4

Cook, J., (2017) An exploration of student expectations of on-line courses in Higher Education and their impact on student engagement, Academy of Marketing Conference, Hull, presented July 2017

Omar, S., Gill, D., Phillips, N., and Cook, J., (2017), “An investigation of multi-stakeholder value co-creation processes: a conceptual model of customer engagement, co-creation, and their impact on customer satisfaction and behavioural intentions” Academy of Marketing Conference, Hull, presented July 2017

Gill, D. Omar, S and Cook, J., (2016), " An exploration into student associations of communications to service quality and source credibility” Academy of Marketing, Radical Marketing Conference, Northumbria, presented in July 2016

Research Grants: 51Âþ»­ funded projects- Emotional Resilience Project (£11k), Academic Innovation Project (£2k), BAL research funding (£1.5k

Advertising, PR, other areas of marketing communications and educational practice.

Marketing

Branding

Advertising

BSc Managerial & Administrative Studies – specialising in marketing

Postgraduate Diploma in marketing

PgCert HE

MA Education Practice

SFHEA

Brand Management, Brand Portfolio, Advertising and Promotion, Principles of Marketing, Marketing of Services, Marketing Dissertation.

VCDTA 2014

Membership of Academy of Marketing