The idea to start a project coalescing business and sustainability as a compound was introduced, while I was doing my Masters'. With awareness, the passion to explore its potential grew and from there several projects inducing certain SDGs into branches of business development of manufacturing SMEs were initiated. The focal was to identify areas that can welcome this structural change with ease. With experience in Finance, Marketing and Management, currently working in Management and Care Psychology. The aim is to conduct research on engineering a new generation of Sustainable business models (SBMs) that can resonate entrepreneurial inclusion, innovation, cost reduction, Stakeholders' perspectives and input alongside aligning SDG 9 and 12.